When I look at the state of B2B marketing today, I see both big challenges and incredible opportunities. The world has changed — buyers are harder to reach, sales cycles are longer and more complex, and marketers are being asked to do more with less. Yet expectations have never been higher: deliver results and revenue and deliver them fast.
At Pipeline360, we’ve never shied away from a challenge. In fact, this is the moment we’ve been building toward.
Our Independence — Why It Matters
Yesterday, we officially launched Pipeline360 as a fully independent company. But we didn’t just separate from Integrate. We rebuilt Pipeline360 from the ground up, with a singular purpose — to help modern B2B marketers meet the moment.
This independence gives us clarity and agility. It allows us to double down on our mission: becoming the most trusted brand in B2B marketing. It allows us to innovate faster, serve our customers better, and create measurable outcomes across the entire buying journey.
A Purpose-Built History — Fueling the Future
Our journey didn’t begin today. Since starting in 2010 with Integrate, we’ve been purpose-built to help B2B marketers connect with the right buyers at every stage. Along the way, we’ve achieved key milestones that have shaped who we are now:
- A majority investment from Audax Private Equity that fueled our growth.
- The launch of our Branded Demand solution and an innovative new model to serve the industry: Demand-as-a-Service.
- Two-time recipient of the MarTech Breakthrough Award for campaign management innovation.
- Expansion into EMEA and APAC to serve a truly global customer base.
Today’s independence is not the beginning of our story — it’s the boldest chapter yet.
Innovation for a New Era of B2B
With our launch, we’re introducing new solutions that address one of the biggest gaps in demand generation: what happens after the first lead. Our new Branded Nurture and Nurture360 programs ensure that prospects don’t get lost between “lead” and “deal.” We handle the complexity — running the nurture, building trust, driving intent — so our clients can focus on higher-value priorities.
And that’s just the start. With expanded partner marketing, deeper agency collaboration, and stronger regional teams across North America, EMEA, and APAC, we’re scaling a vision that is global, customer-centric, and built for measurable impact.
Building a Vision Together
This is a milestone worth celebrating, but it’s not a finish line. The future of B2B marketing won’t be written by the companies that cling to old models. It will be shaped by those who adapt, innovate, and deliver trust and value at every stage of the buying journey.
At Pipeline360, we’re committed to being that partner for B2B marketers. We’re committed to building the future of demand generation — one that simplifies complexity, connects brand to demand, and thrives in real growth.
And we’re just getting started. Let’s keep building.
