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The latest news and insights from our demand generation experts.

New Research Reveals Growing Gap Between B2B Marketing Confidence and Pipeline Performance

Study of 555 marketing leaders finds most teams believe their content operations are mature, but fewer than 1 in 5 track pipeline contribution as a key performance metric

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Pipeline360 Appoints Mike Lawlor as President

Pipeline360 Appoints Mike Lawlor as President, enhancing operational clarity and client partnerships for future growth.

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Pipeline360 Launches Ads360, Redefining B2B Advertising as a Measurable Demand Engine  

Pipeline360 Launches Ads360, Redefining B2B Advertising as a Measurable Demand Engine  

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Pipeline360 Announces Strategic Partnership with Bounteous to Develop Industry-leading Products and Elevate Customer Experience Operations

New alliance enhances technology development, service delivery capabilities, technology integration, and global scalability

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Pipeline360 Recognized for Marketing Technology Innovation in 8th Annual MarTech Breakthrough Awards Program  

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World

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New Pipeline360 Survey Uncovers Six Key Strategies Driving B2B Marketing Success 

Explore the 2025 state of B2B pipeline growth and discover key challenges and strategies for marketing success.

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