Expands Demand-as-a-Service Offering for B2B Marketers with Launch of Multi-Touch Lead Nurture Solutions
Boulder, CO – August 20, 2025 – Pipeline360, Inc., a leader in B2B digital demand generation solutions, today announced it is now a fully independent, incorporated company. The move marks a bold new chapter for the company, which has been purpose-built from the ground up to help marketers generate measurable outcomes across the full B2B buying journey.
“We didn’t just separate from Integrate – we rebuilt Pipeline360 to meet the evolving needs of B2B marketers and buyers,” said Tony Uphoff, CEO of Pipeline360. “Since 2024, our mission has been to become the most trusted brand in B2B marketing. Today, we stand fully independent, with a clear roadmap for innovation, and we’re just getting started.”
Pipeline360 combines decades of industry expertise with cutting-edge technology and a hands-on, fully managed approach. As part of its launch, the company unveils a reimagined customer experience, full-funnel demand solutions, global reach with enterprise-grade compliance, and performance-driven intelligence.
To coincide with its independence announcement, Pipeline360 is launching Branded Nurture and Nurture360, two innovative multi-touch lead engagement programs that keep prospects warm beyond the initial engagement.
“These programs ensure leads don’t get lost between ‘lead’ and ‘deal,’” said Matt Hummel, CMO at Pipeline360. “Marketers don’t need to set up flows, send emails, or touch their automation – Pipeline360 runs it all, building familiarity, trust, and intent while clients focus on higher-value priorities.”
Pipeline360 is also advancing its strategic capabilities:
- Expanded partner marketing solutions led by industry expert Michael Latchford
- Deeper collaborations with agencies to deliver integrated value
- Enhanced regional teams supporting North America, UK, EMEA, and APAC
Pipeline360 is positioned to drive measurable pipeline growth, simplify operations for resource-constrained marketers while delivering full-funnel demand with precision, scale, and transparency.
About Pipeline360
Pipeline360 is the trusted partner for B2B marketers seeking predictable, scalable pipeline growth without added complexity. Our Demand-as-a-Service model, fueled by our powerful B2B marketplace, streamlines the entire pipeline generation process, delivering Branded Demand, advanced content syndication, targeted digital advertising, performance insights, and leading content and creative services.
Through data-driven intelligence and enabling technology, Pipeline360 takes a strategic, end-to-end approach tailored to today’s evolving B2B buying journey. Leading global brands, including Adobe, Red Hat, and Splunk, trust Pipeline360 to fuel their revenue and growth. Learn more at www.pipeline-360.com.
