The 2025 state of B2B pipeline growth
This year hasn’t been particularly easy on B2B marketers. Sales cycles are longer and budgets are tighter, bringing uncertainty that is hard to ignore. If this sounds familiar, you aren’t alone.
We recently surveyed more than 500 B2B revenue marketers across the U.S., UK/Europe, and APAC – many of whom echoed this sentiment. Through in-depth analysis, we’ve developed The 2025 State of B2B Pipeline Growth which covers the challenges marketers are facing in depth, including key insights from companies such as Adobe, Revere Agency, and Dataminr.
But the future is not all bleak. While many teams are struggling to do more with less, we’ve discovered how others are not only overcoming these challenges – but thriving. These high-performers are doing so by prioritizing alignment with sales, remaining outcome-focused, and strategically leveraging limited resources.
Download the full report or view the infographic to see what your marketing team needs to do to thrive through the uncertainty.
