Experienced B2B MarTech Executive to Scale Global Customer Experience and Demand-as-a-Service Operations
Boulder, Co – July 8, 2025 – Pipeline360, the leader in B2B digital demand generation solutions, today announced the appointment of Dan Waggenheim as Chief Operating Officer. In this role, Waggenheim will lead the company’s global Customer Experience organization and help advance a strategic vision for scalable, data-driven operations that power Pipeline360’s end-to-end Demand-as-a-Service (DaaS) model.
“Dan is a proven operations leader who knows how to scale teams, drive measurable outcomes, and put the customer at the center of every decision,” said Tony Uphoff, CEO of Pipeline360. “His ability to align operational excellence with a relentless focus on the customer will be critical as we build the next chapter of Pipeline360. Dan’s leadership will help ensure every client interaction reflects the quality, care, and innovation that define our brand.”
Waggenheim brings more than two decades of experience in digital marketing, demand generation, and client services. Prior to joining Pipeline360, he served as a senior executive at TechTarget, where he led Business Operations, Customer Success Operations and Client Services & Support.
“I’m excited to join Pipeline360 and help accelerate its customer-centric mission at a global scale,” said Waggenheim. “Throughout my career, I’ve focused on building scalable, high-impact operations by aligning strategy, technology, and cross-functional collaboration. Pipeline360’s Demand-as-a-Service model is redefining how today’s B2B marketers approach pipeline generation, and I look forward to partnering with this exceptional team to enhance every part of the customer experience – from onboarding to execution to performance measurement.”
About Pipeline360
Pipeline360 is the trusted partner for B2B marketers seeking predictable, scalable pipeline growth without added complexity. Our Demand-as-a-Service model, fueled by our powerful B2B marketplace, streamlines the entire pipeline generation process, delivering Branded Demand, advanced content syndication, targeted digital advertising, performance insights, and leading content and creative services.
Through data-driven intelligence and enabling technology, Pipeline360 takes a strategic, end-to-end approach tailored to today’s evolving B2B buying journey. Leading global brands, including Adobe, Red Hat, and Splunk, trust Pipeline360 to fuel their revenue and growth. Learn more at www.pipeline-360.com.
