Seasoned technology leader brings deep experience in scaling digital platforms, engineering teams, and data-driven media businesses
Boulder, CO – August 4, 2025 – Pipeline360, the leader in B2B digital demand generation, today announced the appointment of Chris Monnat as Senior Vice President of Technology. In this role, Monnat will lead the company’s technology vision and execution, playing a pivotal role in advancing its Demand-as-a-Service strategy.
Chris brings a stellar track record of technology leadership in high-growth digital media and B2B technology environments. Chris served as Head of Engineering at Industry Dive, where he led the engineering team through a period of rapid product expansion, innovation, and organizational scale. Under his technical leadership, Industry Dive emerged as one of the premier digital publications in its category, contributing to their $525 million acquisition by Informa in 2022. Informa merged with TechTarget in 2024, where Chris most recently led a team of 40 engineers at the combined organization.
Prior to Industry Dive, Chris held senior technology roles across a range of digital publishing and SaaS organizations, where he consistently delivered scalable platforms, integrated data strategies, and high-performing teams.
“We’re thrilled to welcome Chris to the Pipeline360 leadership team,” said Tony Uphoff, CEO of Pipeline360. “His experience scaling digital infrastructure, leading engineering organizations, and advancing solutions through genAI is exactly what we need as we build the enabling technology behind our Demand-as-a-Service strategy. Chris will be instrumental in developing the systems that power our marketplace, enhance our data capabilities, and unlock new value for our customers.”
Chris’s appointment marks another significant step in Pipeline360’s strategy to evolve B2B demand generation by combining outcome-based services with advanced enabling technology. With Monnat at the helm of technology, the company will accelerate the development of its own
technology solutions, enabling more intelligent campaign execution, improved performance insights, and seamless customer experiences.
“Pipeline360 is addressing a critical need in the B2B marketing ecosystem – delivering real, measurable demand at scale,” said Monnat. “I’m excited to join a company that’s not just talking about transformation but building it from the ground up. I look forward to helping shape the next generation of demand generation technology.”
Chris will be based in the U.S. and report directly to CEO Tony Uphoff.
About Pipeline360
Pipeline360 is the trusted partner for B2B marketers seeking predictable, scalable pipeline growth without added complexity. Our Demand-as-a-Service model, fueled by our powerful B2B marketplace, streamlines the entire pipeline generation process, delivering Branded Demand, advanced content syndication, targeted digital advertising, performance insights, and leading content and creative services.
Through data-driven intelligence and enabling technology, Pipeline360 takes a strategic, end-to-end approach tailored to today’s evolving B2B buying journey. Leading global brands, including Adobe, Red Hat, and Splunk, trust Pipeline360 to fuel their revenue and growth. Learn more at www.pipeline-360.com.
