Boulder, CO | January 13, 2026 — Pipeline360, Inc., a leading B2B marketing services partner, today announced the launch of Ads360, its next-generation advertising solution to turn B2B media investment into measurable demand and pipeline impact.

Powered by Pipeline360’s intelligence layer, Ads360, unites audience intelligence, cross-channel activation, and full-funnel measurement into a single, fully managed service. Ads360 enables B2B marketers to move beyond siloed awareness tactics and better understand how advertising contributes to sustained demand momentum across the buyer journey.

As B2B buying cycles lengthen, buying groups expand, and AI-driven discovery reshapes how buyers research and evaluate solutions, CMOs and demand leaders are under pressure to prove that advertising drives business outcomes, not just impressions. Ads360 was built to meet that moment.

“For too long, B2B advertising has been measured by reach and clicks rather than real impact,” said Tony Uphoff, Chief Executive Officer of Pipeline360. “Ads360 represents a shift toward accountability, showing how advertising supports demand, from early awareness and engagement through opportunity creation and pipeline progression.”

Advertising That Finally Acts Like Demand

Unlike legacy B2B display programs that operate in isolation or within closed ecosystems, Ads360 activates verified B2B audiences across premium digital media channels. Through Navi360, Pipeline360’s intelligence engine, Ads360 applies AI-assisted optimization, audience building, and sequencing to ensure advertising efforts remain aligned with demand outcomes across the buying journey.

Navi360 brings together compliant first-party data, identity signals, engagement insights, performance indicators to support ongoing optimization and transparent reporting. Operating within Pipeline360’s Demand-as-a-Service (DaaS) model, Ads360 delivers enterprise-grade sophistication without requiring marketers to adopt new platforms or manage complex advertising infrastructure.

“Our customers don’t want more tools – they want clarity and confidence,” said Matt Hummel, Chief Marketing Officer at Pipeline360. “Ads360 builds on what’s already working, including our Branded Demand programs, and extends that impact across the broader digital media landscape so marketers can sustain engagement and accelerate pipeline.”

A Step Change From Legacy B2B Advertising

Ads360 represents a meaningful advancement in how B2B advertising is planned, executed, and measured. Key capabilities include:

Together, these capabilities enable advertising to function as a connected demand engine rather than a standalone awareness tactic.

Part of Pipeline360’s Demand-as-a-Service Model

Ads360 is a core component of Pipeline360’s broader Demand-as-a-Service model, which brings together lead generation, advertising, content creation, lead nurture and qualification into one outcome-based managed system.

By integrating Ads360 with its existing demand solutions, Pipeline360 helps marketers reduce vendor sprawl and invest in a unified approach where brand visibility, demand capture, and pipeline acceleration work together.

“Our customers are asking for fewer vendors, clearer outcomes, and more confidence in their investments,” added Uphoff. “With Ads360, we’re giving marketers a more connected, measurable way to understand how advertising contributes to growth.”

With Ads360, Pipeline360 is setting a new standard for B2B advertising. One where brand visibility, engagement, and pipeline advancement work together as a measurable demand engine.

For more information, visit www.pipeline-360.com.

About Pipeline360

Pipeline360 helps B2B marketers turn complexity into growth. Through our Demand-as-a-Service model, we deliver predictable pipeline with precision and scale, empowering marketing teams to reach the right buyers, accelerate revenue, and prove impact with confidence. By uniting trusted partners, compliant first-party data, advanced orchestration, and proven expertise, Pipeline360 ensures marketers can keep pace with today’s evolving buying journey and build measurable growth for their organizations. Visit us at pipeline-360.com.

Press Contact:
media@pipeline-360.com

Boulder, Colo., October 14, 2025 — Pipeline360, Inc., the leading provider of Demand-as-a-Service solutions for B2B marketers, today announced the appointment of Andy Luckman as Chief Financial Officer. His addition further strengthens the company’s executive leadership team as Pipeline360 accelerates its transformation as a stand-alone business following its separation from Integrate.

Luckman joins Pipeline360 from PRN, a $100 million private equity (PE)-backed healthcare staffing company, where he served as CFO. Prior to that, he was head of finance for SnapCare, a PE-backed healthcare technology firm that scaled from $50 million to $1.1 billion under his financial leadership. Throughout his career, Luckman has led transformational growth through strategic finance, data-driven insights, and disciplined execution across finance, accounting, analytics, and commercial operations.

“Andy is joining Pipeline360 at a pivotal time in our journey,” said Tony Uphoff, CEO at Pipeline360. “As we continue to build our C-Team and accelerate our growth as an independent company, Andy’s depth of experience leading high-growth, PE-backed businesses will be invaluable. He brings a powerful combination of financial discipline and strategic insight that will help us scale our Demand-as-a-Service strategy with efficiency and precision.”

“I am thrilled to join the Pipeline360 team at such a pivotal moment in the company’s development,” Luckman said. “Pipeline360’s position as a leader in B2B demand generation, combined with the strategic backing of our partners at Audax, presents a powerful opportunity to deliver best-in-class service to our customers and partners. I look forward to working with this impressive leadership team to build on momentum and drive the next phase of growth.”

Luckman succeeds David Tomizuka, who has served as CFO of Integrate and acting CFO for Pipeline360 during the companies’ separation. Tomizuka will depart at the end of October after a remarkable 12-year tenure that included guiding Integrate through growth, acquisitions, and ultimately the successful spin-off of Pipeline360 as a profitable, independent entity. He will remain a close advisor to the organization.

“Dave’s steady leadership and partnership have been foundational to our success,” added Uphoff. “We would not be where we are today without his commitment, financial acumen, and dedication to the teams across both companies. We thank him and wish him continued success in his next chapter.”

Luckman’s appointment marks the latest in a series of strategic leadership additions as Pipeline360 continues to build out its C-Team. He joins Chief Operating Officer Dan Waggenheim and Senior Vice President of Technology Chris Monnat, both appointed earlier this year, to further advance the company’s mission to deliver outcomes for B2B marketers through compliant, performance-driven digital demand solutions.

About Pipeline360

Pipeline360 helps B2B marketers turn complexity into growth. Through our Demand-as-a-Service model, we deliver predictable pipeline with precision and scale, empowering marketing teams to reach the right buyers, accelerate revenue, and prove impact with confidence. By uniting trusted partners, compliant first-party data, advanced orchestration, and proven expertise, Pipeline360 ensures marketers can keep pace with today’s evolving buying journey and build measurable growth for their organizations. Visit us at pipeline-360.com.

Press Contact:
media@pipeline-360.com