Resources for B2B marketers
Stay ahead of the game with B2B marketing resources delivered by experts.
The H2 2024 state of B2B pipeline growth
Download the H2 2024 state of B2B pipeline growth study, which examines the latest challenges, opportunities, and areas of interest that marketers are facing, including: channel usage, sales and marketing alignment, generative AI usage, sales cycle length, and data privacy, all from a B2B perspective.
How Writer filled buying group gaps in their database
Writer is a full-stack generative AI platform that makes it easy for enterprises to deploy AI apps and workflows that accelerate growth, increase productivity, and ensure compliance.
How Fivetran closed $2.3M+ in new enterprise business
See how Fivetran used complex targeting and ABM through Pipeline360 to create a steady influx of qualified leads who fit their ideal customer persona.
The changing shape of B2B demand generation
In the turbulent world of B2B digital marketing and demand generation, the only constant is change. As we navigate through this rapidly evolving market, it’s essential that we anchor our strategies not just in today’s best practices but in tomorrow’s potential. The future of B2B digital demand generation is not a distant horizon—it’s here.
3 foolproof ways to accelerate your partner & alliance marketing pipeline
Partner and alliance marketing stands out as a powerful lever for business growth. Engaging partners in Go-To-Market initiatives creates more qualified leads, quicker sales processes, improved conversion rates, larger transactions, and, most importantly, trust.