Problems We SolveBy RoleDigital Agencies

Our demand fuels your demand

At Pipeline360, we’re here to serve as partners in lead and demand generation for digital agencies and their clients. We support digital agencies with a hybrid approach that blends demand generation with brand awareness proven to accelerate pipeline growth. We call it Branded Demand.

Challenges for digital agencies

Differentiating your digital agency in a crowded market

With shrinking client budgets and high competition for new business, digital agencies need to provide value above and beyond the status quo. Lead and demand generation looks a lot different today than it will tomorrow. Digital agencies need to stay ahead of the latest technologies and marketing approaches to win, retain, and grow.

Measuring what matters

During times of economic uncertainty and tightening budgets, it’s more important than ever to defend the spend for both clients and digital agencies. Digital agencies often have a number of unique clients they are managing at the same time, each with their own unique needs and goals. This requires a focus on measurable results and being able to provide tangible ROI.

Data privacy & new regulations add complexity

With the threat of 8-figure fines, B2B marketers increasingly need to stay compliant with ever-expanding global data privacy regulations. By extension, digital agencies need to ensure the lead data they’re managing on behalf of their clients are both high quality and compliant.

Solutions

Our Branded Demand offerings are here to tackle your top challenges and provide you with the support you need!

Reach 150M B2B buyers globally

Our highly vetted content syndication network gives you access to the largest, globally compliant marketplace of first-party data providers. Get high-quality leads across vertical to support a variety of clients.

No more unbranded leads

Our approach of Branded Demand merges content syndication with targeted display advertising to boost brand awareness, fostering greater trust and driving up conversion rates. Impress your clients with measurable results.

World-class compliance

Pipeline360 guarantees trustworthy compliance, simplifying complexities with our cutting-edge technology, resident experts, and global certification. Count on us for brand safety and data privacy, so you can better service your clients.

What B2B marketers are saying?

With Pipeline360’s campaign services team as a partner, they feel like an extension of the Instana team. I feel like I have additional team support that minimizes the time spent on manual work, making it easier for my team and me.

Starr Stephenson Director of Demand Generation
Instana

What B2B marketers are saying?

Working with Pipeline360 has been incredible. Any time we have any questions, the team has been quick to respond, and they have really helped us learn and understand how to get our integration going with 6sense. Pipeline360 has really been there every step of the way.

Tova Miler Senior Manager of Lifecycle Marketing

What B2B marketers are saying?

Pipeline360’s ability to spin up campaigns fast made it a no-brainer for us. It’s the least risky way to start filling up a database with a good cost per lead.

Andrew Racine VP of Demand Generation & Growth
Writer

What B2B marketers are saying?

The Pipeline360 team has worked hard to create strong relationships with our team. We need complex targeting solutions so the more a vendor understands our business, the more willing we are to work with them — and Pipeline360 has shown they’re investing in the relationship and able to pivot with us as necessary.

Lauren Begleiter Director, Demand Generation
Fivetran

What B2B marketers are saying?

We’ve continued to leverage Pipeline360 because we see clear ROI and we’re happy with the quality of our partnership. We see no need to even consider another solution because Pipeline360 has helped us accomplish everything we’ve wanted.

Lauren Begleiter Director, Demand Generation
Fivetran

How It Works

Branded Demand

Your guide to high-quality leads

Blending demand generation with brand awareness is your new superpower. This dynamic duo is the key to capturing high-quality leads at scale. Here’s a snapshot of how it works.

Step 1

Select a piece of branded content to promote.

Step 2

Syndicate your content through our publisher channels – giving you access to more than 150M global B2B buyers.

Step 3

Layer in display ads to reinforce brand awareness and stay on buyers’ radar.

Step 4

Our governance engine cleans, de-dupes, and validates leads for global compliance.

Step 5

Real-time analytics give you visibility and optimization throughout the campaign.

Step 6

Your sales team receives the highest quality leads available, ready to nurture or engage.

How Fivetran closed $2.3M+ in new enterprise business

See how Fivetran used complex targeting and ABM through Pipeline360 to create a steady influx of qualified leads who fit their ideal customer persona.

Read full case study

We see no need to even consider another solution because Pipeline360 has helped us accomplish everything we’ve wanted.

Lauren Begleiter

Manager of Global Integrated Marketing Fivetran

How Instana generated $6M in predictable pipeline

Find out how Instana leveraged strategic marketing efforts to generate $6M in predictable pipeline, enhancing lead generation and driving consistent revenue growth.

Read full case study

With Pipeline360’s campaign services team as a partner, they feel like an extension of the Instana team. I feel like I have additional team support that minimizes the time spent on manual work, making it easier for my team and me.

Starr Stephenson

Director of Demand Generation, Instana

See what
Branded Demand
can do for you.

High-quality leads. Heightened brand awareness. Both can be yours – we’ll show you how.