In this episode of The Voice of Partner Marketing, we bring together three CMOs who each previously held roles within Partner Marketing. Drawing on their unique journeys, they’ll share what today’s CMOs need to know from their Partner Marketing leaders and teams and how executives can better empower Partner Marketing to drive growth. Viewers will gain both strategic perspective and practical insights from leaders who understand Partner Marketing from the inside out.
Key discussion points include:
- The most critical insights CMOs rely on from their Partner Marketing leaders
- Lessons learned in transitioning from Partner Marketing roles to the CMO seat
- How CMOs and executives can best support Partner Marketing teams for success
Moderator
Michael Latchford, SVP, Partner Marketing & Global Solutions, Pipeline360
Panelists
Samara Halterman, CMO, Myriad360
Matt Davison, CMO, SoftwareOne
Claudia Lee, CMO, Celigo