Episode 2: Modernizing Partner Marketing Workflows and GTM with AI

Learn from a panel of marketing leaders as they share insights on the adoption of AI and strategic engagement to address today’s increasingly complex buying committees, drawing on new global research that reveals how partnership solutions are being evaluated and purchased at the enterprise level.

Together, they will explore:

  • The adoption of AI in modern Partner Marketing workflows
  • New global research on how partnership solutions are evaluated and purchased at the enterprise level
  • Best practices for engaging today’s increasingly complex buying committees

Moderator

Michael Latchford, SVP, Partner Marketing & Global Solutions, Pipeline360

Panelists

Kristin Heisner, Head of Global Partner Marketing, Commvault

Angharad West, Vice President Marketing, Strategic Alliances, Kyndryl

Sippora Veen, VP of Global Partner Marketing, Sage

Julia Günther, Senior Manager, Regional Partner Marketing, Salesforce

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