Growth Architects Webinar Series
B2B marketing is entering its most transformative era in decades. AI disruption, shifting buyer behavior, tighter budgets, rising ROI expectations, and economic uncertainty have created a perfect storm—forcing revenue leaders to rethink how growth really happens.
Join Pipeline360 CEO Tony Uphoff and CMO Matt Hummel for the first installment of our Growth Architects Webinar Series, designed for leaders who are building the future of growth. They’ll cover 10 trends that are redefining B2B marketing—and practical moves leaders must make now to accelerate growth in this new reality.
In this conversation with Tony and Matt, you’ll gain:
- A clear view of the disruptive forces reshaping B2B marketing
- A strategic lens for adapting your GTM, tech, content, and data strategies
- How to reallocate resources toward outcomes, not tools
- How AI will reshape marketing workflows, roles, and measurement
- Practical actions you can take immediately to prepare for the year ahead
Presented by:
Tony Uphoff, CEO, Pipeline360
Tony Uphoff is CEO of Pipeline360, where he’s leading the shift to a new model of B2B marketing built on precision, simplicity, and measurable outcomes. A 30-year media and technology leader, he previously led the turnaround and $300M sale of Thomasnet.com and held executive roles at UBM TechWeb, VNU Media, The Hollywood Reporter, and Business.com.
Matt Hummel, CMO, Pipeline360
Matt Hummel leads global marketing at Pipeline360, driving brand, demand, and revenue performance through a modern B2B growth framework. He brings 15+ years of experience building scalable demand engines across Demandbase, Geoforce, RealPage, Social Solutions (now Bonterra), and Thomson Reuters.