From Experiment to Execution: Marketing Leadership in the AI-Driven Era
AI is no longer an experiment. It’s becoming the infrastructure behind modern marketing. As buying committees grow, attribution becomes harder to prove, and content and channels multiply, marketing leaders face a new reality: prove real impact or risk falling behind.
Join a curated group of senior marketing leaders for a candid conversation on what this moment demands. Drawing from recent market signals and leadership research, this private panel will cut through the noise to explore how AI is reshaping execution, measurement, brand and demand alignment, data standards, and the buyer journey itself.
Date & Time
Wednesday, April 1st 9:00 AM–12:00 PM EDT
Venue
The Lenox Hotel
61 Exeter Street, Boston, MA, 02116
Moderator
Matt Hummel
Chief Marketing Officer, Pipeline360
Panelists
Arpine Babloyan
VP of Global Demand Generation, Threatconnect
Cynthia Gumbert
Chief Marketing Officer, Litera
Michelle Scardino
VP Marketing, DDN
Event Highlights
- Insightful panel discussion moderated by Pipeline360 CMO, Matt Hummel
- Networking with senior marketing leaders shaping the future of B2B Marketing
- Complimentary food and beverages served throughout the event
**Registration does not guarantee admission, as space is limited. Confirmation will be sent separately.